Market Watch: Invest in the rapture, but don't expect a return

From Market Watch comes this curious news release on the latest crossover attempt by the "Christian entertainment" industry.

LOS ANGELES, Sep 30, 2010 (BUSINESS WIRE) -- Left Behind Games Inc. (LFBG 0.00, +0.00, +30.77%) , a leading publisher of Christian video games, announced that two of its latest PC games will be available in Walmart Stores nationally before the end of October. Left Behind 3: Rise of the Antichrist ($29.96) is the third game based upon the #1 New York Times best-selling novel series by Tim LaHaye and Jerry Jenkins, which has sold more than 65 million books worldwide. Charlie Church Mouse: Superpack ($19.96), featuring the famous TV show character, is a bundle of the popular pre-school, kindergarten and early elementary games.

Left Behind Games CEO, Troy Lyndon says, "We are delighted to offer healthy alternatives into the PC game marketplace and pleased to see these games get the exposure they deserve by becoming available in Walmart nationally."

The Christian entertainment market has already grown to represent a significant part of American culture in various forms of media including Books, Radio, Television, Films and Music. Left Behind Games is a leading pioneer in the new genre of Christian video games.

About Left Behind Games Inc.

Left Behind Games Inc., dba Inspired Media Entertainment, is the only publicly-traded exclusive publisher of Christian video game software. They produce quality interactive entertainment products that perpetuate positive values and appeal to faith-based and mainstream audiences. For more information, go to www.leftbehindgames.com.

LB GAMES, LEFT BEHIND 3: RISE OF THE ANTICHRIST, CHARLIE CHURCH MOUSE, PRAISE CHAMPION AND KING SOLOMON'S TRIVIA CHALLENGE are trademarks of Left Behind Games Inc. in the U.S. and other countries. All rights reserved.

LEFT BEHIND is a registered trademark of Tyndale House Publishers, Inc. in the U.S. and other countries. All rights reserved.

Certain scriptural admonitions about humility, meekness, and not sounding trumpets come immediately to mind here, but the most amusing part of the release is this disclaimer at the end:

Caution Concerning Forward-Looking Statements

This release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or expectations of Left Behind Games. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that results may differ materially from such statements.

Apparently, investors are being encouraged to risk capital by investing in the rapture but, at the same time, being cautioned against setting their expectations too high. I can think of a number of snide comments to make right off the bat, but I will refrain from posting them here.